Direct$-$Mail Opportunities

While direct mail can be quite expensive as an outlet for advertisers, it also offers many unique opportunities to communicate with audiences in a different way. This activity is important because advertisers should understand the plethora of opportunities available through the use of direct mail advertising.

The goal of this activity is to demonstrate your understanding of the advertising opportunities direct mail offers.

Match the descriptions provided to the type of direct mail opportunity it describes.

Broadsides

House organs

Self$-$mailers

Postcards

Sales Letter

Catalog

Business reply mail

Folders$/$brochures

Statement stuffers

Match each of the options above to the items below.

Most common direct$-$mail format

No answer

Announce sales, offer discounts, generate traffic

No answer

Allows consumer to reply without paying postage

No answer

Printed in multiple colors with photos or illustrations on nice paper stock

No answer

Mail that can travel without an envelope

No answer

Ads enclosed in monthly customer statements

No answer

Produced by associations or business organizations

No answer

List and show the products offered by a retailer

No answer

Sometimes used as window displays or wall posters in stores