1. Direct marketers must understand what needs the consumer is attempting to satisfy in order to effectively create offers that will meet these needs and wants.

   True

   False

2. Time limit offers do not generally work because consumers do not like to be pressured to make a decision by a certain time.

   True

   False

3. Continuity selling describes offers that are continued on a regular basis, whether weekly, monthly, quarterly, or annual.

   True

   False

4. Contests and sweepstakes require a prior purchase, whereas lotteries only require an entry form to be submitted.

   True

   False