Direct marketers must understand what needs the consumer is attempting to satisfy in order to effectively create
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Question:
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Direct marketers must understand what needs the consumer is attempting to satisfy in order to effectively create offers that will meet these needs and wants.
True
False
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Time limit offers do not generally work because consumers do not like to be pressured to make a decision by a certain time.
True
False
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Continuity selling describes offers that are continued on a regular basis, whether weekly, monthly, quarterly, or annual.
True
False
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Contests and sweepstakes require a prior purchase, whereas lotteries only require an entry form to be submitted.
True
False
Related Book For
Smith and Roberson Business Law
ISBN: 978-0538473637
15th Edition
Authors: Richard A. Mann, Barry S. Roberts
Posted Date: