Direct marketing, according to Kotler and Keller (2012:557), is the use of consumer-direct (CD) channels to reach and deliver goods and services to customers without using marketing middlemen. 

 

Identify and Critically discuss the current channels used in South Africa and point out how consumer benefits from direct marketing.

Answer rating: 100% (QA)

In South Africa various channels are utilized in direct marketing to reach and deliver goods and services to consumers without intermediaries These channels include 1 Online Platforms With the widespr... View the full answer