Direct marketing refers to

Multiple Choice

individualized communications programs specifically designed with a single customer in mind because the item being sold is unique to that customer.

a promotion alternative that uses direct communication with consumers to generate a response in the form of an order, a request for further information, or a visit to a retail outlet.

a new form of retail outlet with convenient locations.

a sales strategy whereby the exchange takes place at the time of engagement, such as selling produce at a local farmer's market.

a form of communication management that seeks to influence the feelings, opinions, or beliefs held by customers, prospective customers, stockholders, suppliers, employees, and other publics about a company and its products or services.

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