Direct store delivery from vendors is ideal for Multiple Choice expensive products. large seasonal items. only small items that can be stored easily. fragile products. perishable goods.

In a ________, marketing channel members are committed to maintaining the relationship over the long term and investing in opportunities that are mutually beneficial.

Multiple Choice

• direct marketing channel

• power relationship

• strategic relationship

• corporate vertical marketing system

• franchise

• When there is disagreement among members at the same level of marketing channels, such as when Home Depot and Lowes engage in a price war on Samsung appliances, ________ channel conflict can occur.

  Multiple Choice

• administered

• competitive

• horizontal

• independent

• vertical

• Mobile task management technology is useful in

  Multiple Choice

• franchises.

• direct store deliveries.

• viral marketing programs.

• direct marketing channels.

• buy-online-and-pick-up-in-store purchases.

• When a manufacturer ships HDTVs to Best Buy's distribution center, it sends a(n) _________ to the distribution centers to tell the retailer exactly what to expect in the shipment.

  Multiple Choice

• merchandise shipping confirmation

• advanced shipping notice

• radio frequency identification tag

• electronic data interchange

• universal product code

• Direct store delivery from vendors is ideal for

  Multiple Choice

• expensive products.

• large seasonal items.

• only small items that can be stored easily.

• fragile products.

• perishable goods.