Directions: Conduct a linear regression analysis using the Rideshare dataset in Student Resources. Use SAS Studio to conduct the analysis. Write a one-to-two-page summary of your findings. Please submit your file in .SAS format and a word document with your write-up. Follow the 7-step marketing analytics process covered in chapter 1 to structure your paper, (dedicate a paragraph to each step).

1: Business problem understanding 2: Data understanding and collection 3: Data preparation and feature selection 4: Modeling development 5: Model evaluation and interpretation 6: Model and results communication 7: Model deployment (In this case, write an idea on how you would deploy the model, or what recommendations you would make to the company based on your findings).