Directions: Evaluate the email message below from Ben to his business partner Rasheed, the owners of Ground Level Coffee. They are faced with increased competition from Starbucks. The email below represents communication in which Ben attempts to persuade Rasheed that the company needs a new model. Review the email and address the following prompts 1. Provide evidence for each element of the AIDA model in Ben's message. You can bullet these (eg. A = attention-grabber. In the email, Ben captures attention...). 2. Is there a good balance of emotional and logical appeals? Explain and include evidence from the email The Email To: Rasheed@coffeeculture.com From: Ben@coffeeculture.com Subject: What if we... Hey Rasheed, Our conversation today about the challenges of competing with Starbucks and its massive market presence got me thinking that we have to do something big. What if we did the exact opposite of what we've been doing? In looking at our numbers, we have the potential to grow to ten times our current size in the next three years. We'll never be Starbucks and reach the economies of scale they have when it comes to branding, advertising, hiring, purchasing, or any other aspect of the business. I've looked at the number from every angle, and I can see only frustration and struggle if we stay on our current course, What if we pivoted away from what we're doing and partnered with the growing number of independent roasters around the country? That market's grown by 20% since last year alone. since last year alone. We could then serve coffees from a wide range of local and regional roasters. This would give us an instantly unique value proposition because we'd have variety and uniqueness, and we'd be constantly changing our offering. People would love it! If you think this idea is worth exploring, come in early tomorrow morning by 7:00 AM, and I show you what I've got in mind. Ben