Directions: Evaluate the email message below from Glenys to Elayne, the owners of Ground Level Coffee. They are faced with increased competition from Starbucks. The email below represents a communication in which Elayne attempts to persuade Glenys that the company needs a new model. Review the email and address the following prompts 1. Discuss the extent to which Glenys (the writer) successfully uses the AIDA model in her message. Support your answer with evidence from the email. 2. In what ways does Glenys use ethical, emotional, and logical appeals in the message. Support your answer with evidence from the email. 3. Why is it important to balance logical and emotional appeals? The Email Hello Elayne, Our conversation today about the challenges of competing with Starbucks and its massive market presence got to thinking that we have an obligation to our employees and our investors to do something big. What if we did the exact opposite of what we've been doing? Even if we could grow to ten times our current size, we'd still be a fraction of the size of Starbucks. I can't see how we'll ever reach the economies of scale they have when it comes to branding, advertising, hiring, purchasing, or any other aspect of the business. I've looked at the number from every angle, and I can see only frustration and struggle if we stay on our current course. What if we pivoted away from what we're doing and partnered with the growing number of independent roasters around the country? We could then serve coffees from a wide range of local and regional roasters. This would give us an instantly unique value proposition. If you think this idea is worth exploring, let's take a few weeks to think through this new model and figure a plan to test market i Looking forward to your thoughts on this. Glenys Directions: Evaluate the email message below from Glenys to Elayne, the owners of Ground Level Coffee. They are faced with increased competition from Starbucks. The email below represents a communication in which Elayne attempts to persuade Glenys that the company needs a new model. Review the email and address the following prompts 1. Discuss the extent to which Glenys (the writer) successfully uses the AIDA model in her message. Support your answer with evidence from the email. 2. In what ways does Glenys use ethical, emotional, and logical appeals in the message. Support your answer with evidence from the email. 3. Why is it important to balance logical and emotional appeals? The Email Hello Elayne, Our conversation today about the challenges of competing with Starbucks and its massive market presence got to thinking that we have an obligation to our employees and our investors to do something big. What if we did the exact opposite of what we've been doing? Even if we could grow to ten times our current size, we'd still be a fraction of the size of Starbucks. I can't see how we'll ever reach the economies of scale they have when it comes to branding, advertising, hiring, purchasing, or any other aspect of the business. I've looked at the number from every angle, and I can see only frustration and struggle if we stay on our current course. What if we pivoted away from what we're doing and partnered with the growing number of independent roasters around the country? We could then serve coffees from a wide range of local and regional roasters. This would give us an instantly unique value proposition. If you think this idea is worth exploring, let's take a few weeks to think through this new model and figure a plan to test market i Looking forward to your thoughts on this. Glenys