Directions: Use the information in each problem to solve and answer the associated question.

1. Party in a Box wants to analyze their growth on the companys social media channels for the month of February 2020. Use the following information to calculate their audience growth rate percentage. Is your answer below, at or above average?

a. Followers on 2.1.20 = 34,500

b. Followers on 2.28.20 = 36,800

2. iGlass is interested in analyzing the reach of their posts. Use the following information to calculate their post reach percentage. Is your answer below, at or above average?

a. # of individuals Ramp Up post on 3.29.20 reached = 4,400

b. Total followers as of 3.29.20 = 64,200

3. Chick-Fil-A is interested in knowing the applause rate percentage for their recent post on Facebook. Use the following information to calculate. Is your answer below, at or above average?

a. Total likes, loves and favorites for post on 3.29.20 = 84,200

b. Total followers on 3.29.20 = 121,200

4. Shea Moisture posted ad on their social media channels reminding consumers to stick to their normal health and beauty routine as much as possible during these challenging times. A routine that of course include their moisturizer. Use the following information to calculate the average engagement rate percent of this post. Is your answer below, at or above average?

a. Total Likes, comments and shares for the post on 3.28.20 = 26,800

b. Total followers on 3.28.20 = 56,250

5. Sooth n Smooth is interested in knowing the rate at which their followers took action on their posted content by sharing it through personal and individual social networks. Use the following information to calculate the amplification rate percentage. Is your answer below, at or above average?

a. Total post shares of post on 3.27.20 = 14,600

b. Total followers on 3.27.20 = 345,000

6. Space Spectations is interested in how well their ad for an upcoming webinar performed Did the ad generate registrations for the webinar? Use the following information to calculate the conversion rate percentage for this ad. Is your answer below, at or above average?

a. Total conversions for the ad on 3.31.20 = 250

b. Total clicks on the ad placed 3.31.20 = 1,450

7. Ford is interested to know what their click-through-rate was for their Ford Cares ad placed on 3.29.20. Use the following information to calculate. Is your answer below, at or above average? a. Total clicks for the ad on 3.29.20 = 2,500

b. Total impressions for the ad on 3.29.20 = 88,000

8. Party in a Box wants to measure the ROI for their February 2020 ads. To begin, they calculate the cost-per-click. Use the following information to calculate. Is your answer below, at or above average?

a. Total February 2020 Ad Spend = $3,000

b. Total measured clicks for February = 960

9. Chick-Fil-A wants to understand if their social media followers were compelled to comment on their recent post. Use the following information to calculate. Is your answer below, at or above average?

a. Total comments for ad on 3.28.20 = 76,500

b. Total Followers on 3.28.20 = 975,600