Discoveri Programs Inc., a Norwegian tech company has created new AI software which could revolutionize the trucking industry. Tom's Trucks Ltd$.$ Is seeking to purchase a license to use the technology. Tom's Trucks operates in North America, primarily ground shipping between Texas and Nevada.

Abel is negotiating on behalf of Discoveri with Joe from Tom's Trucks.

Discoveri hopes to enter the North American market, and this license agreement presents an incredible opportunity to do so$.$ Tom's Trucks wants to use this software to propel their business. However, should a deal not be reached with Discoveri, Tom's Trucks could hire an internal programmer to develop similar software. Although it would be more expensive and take longer, it would also offer some benefits to them in terms of ownership of the software

Joe's behaviour appears unethical to Abel. What is a risk to Joe of engaging in unethical behaviour?

Question $14$ options:

Norwegian companies may be hesitant to negotiate with American companies

Joe may be develop a reputation as an unethical negotiatior

Abel may not be willing to make concessions

Joe's behaviour may impact Abel's emotions