Discovery Exercise Overview Search engines like Google rank content based on relevancy and credibility, so they can deliver the best content to searchers. The algorithms for ranking content are complex and constantly changing. But the question for anyone seeking to get their content in front of the right eyeballs remains the same: How can we optimize our content to increase the chance people will find it online? DISCOVERY EXERCISE: WEIGHT WATCHERS You just joined Seer as an SEO Associate and are supporting your first client, Weight Watchers. This client is interested in promoting and increasing sign-ups for their "Studio + Digital" plan. Please answer the following questions using industry tools. Some of our favorites are SEMrush (free account). Ubersuggest. Rank Tank Keywords Everywhere, and Google Trends. Looking for others? Check out this blog post. Have other tools you'd prefer to use? Go for it! What product value propositions should we promote? (ex: discounts, promos, etc.) 0 List 5 keywords that promote this finding What questions do users have that we can answer in paid ads and organic search content? List 5 keywords that promote this finding To assess how well our client's competitors might be doing in organic search, what information would you want? Why