Discuss and elaborate the 5 steps with EXAMPLE involved in the usage of product positioning map by an organization of your choice to compare its products performance to that of its competitors on dimensions most important to success in the industry.

Information can be referred:

Product Positioning Steps

1.Select key criteria that effectively differentiate products or services in the industry.

2.Diagram a two-dimensional product-positioning map with specified criteria on each axis.

3.Plot major competitors products or services in the resultant four-quadrant matrix.

4. Identify areas in the positioning map where the companys products or services could be most competitive in the given target market. Look for vacant areas (niches).

5. Develop a marketing plan to position the companys products or services appropriately.