Question: discuss BMWs strategy for developing autonomous vehicles. We will address the following: Describe the competitive landscape and explain how globalization and technological changes will shape

discuss BMWs strategy for developing autonomous vehicles. We will address the following:

  • Describe the competitive landscape and explain how globalization and technological changes will shape BMWs response to autonomous driving.
  • BMW, Audi, Mercedes-Benz, and Chevrolet, for example, all have fully autonomous cars in development, and other firms, including Google, are also investing in R&D in this space. How can BMW differentiate itself in this emerging space?
  • BMWs status as an OEM in automotive is secured, but it needs to continue to enhance capabilities in manufacturing and design. What investments should the company make to develop appropriate resources?

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