Question: Discuss data analysis techniques used in the article Strategic orientations, marketing proactivity and firm market performance by Gotteland, D., Shock, J., & Sarin, S What

Discuss data analysis techniques used in the article Strategic orientations, marketing proactivity and firm market performance by Gotteland, D., Shock, J., & Sarin, S What are the advantages and disadvantages of these techniques in general? Can you propose some other technique(s) to improve the insight of the results?

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