Question
Discuss deliberate marketing expectations and choices that made Boo. com's failure certain? Distinguish the strategic business assumptions and decisions with other dot-com era organisations that
Discuss deliberate marketing expectations and choices that made Boo. com's failure certain? Distinguish the strategic business assumptions and decisions with other dot-com era organisations that are still in business. (25 Marks)
QUESTION 2 Evaluate and discuss the marketing strategies of Boo.com. (25 Marks)
QUESTION 3 Do you agree that the vision of Boo's founders were "prophecy of the future"? Discuss e-tailing techniques used by Boo.com to recruit and maintain online customers that are now becoming a common place. (25 Marks)
QUESTION 4 Suggest the business and revenue model Boo.com could have considered and assess the potential for profitability. (20 Marks
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Question 1 Deliberate Marketing Expectations and Choices Leading to Boocoms Failure Boocoms failure can be attributed to a combination of deliberate marketing expectations and choices that ultimately ...
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Fundamentals of Management
Authors: Robbins, DeCenzo, Coulter
7th Edition
132996855, 0-13-610982-9 , 9780132996853, 978-0-13-61098, 978-0136109822
