Question: Discuss differences that you perceive in Group Influences on consumer behavior in the case of the two store chains specified as (a) and (b), and

Discuss differences that you perceive in Group Influences on consumer behavior in the case of the two store chains specified as (a) and (b), and how these differences impact their marketing strategies:

(a) Old Navy

(b) JC Penney

You may do internet based research on the marketing strategy of the two chains to help you in your answer.

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