Discuss how concepts such as intertextuality, polysemy, and symbolism help us understand how advertisements carry meaning. In your view, do these concepts offer richer explanations of meaning in advertising than the AIDA (Attention-Interest-Desire-Action model of persuasive communication)?

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Symbolism and semiotics offer deeper insights into the meaning and communication within advertisements compared to the AIDA model AttentionInterestDes... View the full answer