Discuss how organizations are using big data and analytics to develop a sustainable competitive advantage and return on investment, including options for outsourcing. Give examples from the following article - https://hbr.org

To help you get started, read the article,Big data analytics and firm performance: Effects of dynamic capabilities https://www.sciencedirect.com/science/article/abs/pii/S0148296316304969

Discuss the catalysts for encouraging an analytics culture and methods you would recommend in overcoming barriers and constraints associated with implementing a learning analytics plan. These may include:

• pressure associated with change
• competitive pressures and training constraints
• managing resources effectively
• communication challenges
• communicating the value of business analytics
• addressing privacy and ethical concerns
• re-evaluating policies and procedures, "the way things have always been done."

Give an example.