Discuss ideas for BIP (Brand Innovation Project) that affect UCF students and general students Focal brand
Fantastic news! We've Found the answer you've been seeking!
Question:
Discuss ideas for BIP (Brand Innovation Project) that affect UCF students and general students
Focal brand and business setting (i.e., the brand that your team is helping; and for that company, specify products sold, competitors, important segments)
• Use clear anecdotal examples to explain an unmet consumer need
• New product idea
• Two specific competitors (who may lose share to the new product)
Related Book For
Business Ethics A Stakeholder And Issues Management Approach
ISBN: 9781523091546
7th Edition
Authors: Joseph W. Weiss
Posted Date: