Discuss the consumer decision making process for a product such $as$ canne$\frac{d}{p}$ackaged tuna and the response hierarchy model this $is$ most likely $tobe$ applicable $in$ the purchase $of$ this product.

Discuss the role integrated marketing communications plays $in$ the marketing $of$ canne$\frac{d}{p}$ackaged tuna for a company such $as$ Chicken $of$ the Sea International. How might the company use the various IMC tools $as$ part $of$ its marketing program?