Question: Discuss the consumer decision making process for a product such as canned tuna and the response hierarchy model that is most likely to applicable in

Discuss the consumer decision making process for a product such as canned tuna and the response hierarchy model that is most likely to applicable in the purchase of this product.

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Canned tuna is a very good example of a product that is a low involvement purchase decision for most consumers Tuna is essentially a commodity product with very little differentiation among the variou... View full answer

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