Discuss the controllable and uncontrollable variables when setting up the first outlet

Textbook - Berman, B., Evans, J. R., & Chatterjee, P. (2018). Retail management: A strategic approach (International Edition ed.). Pearson.

86 PART 1 AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT FIGURE 3-9 Developing an Overall Retail Strategy Controllable variables Store location Managing a business Merchandise management and pricing Communicating with the customer Retail strategy Uncontrollable variables Consumers Competition Technology Economic conditions Seasonality Legal restrictions Assuming you have decided to set up a tuition centre, teaching Math and English, for primary school students. Discuss the controllable and uncontrollable variables when setting up the first outlet of your tuition centre. 86 PART 1 AN OVERVIEW OF STRATEGIC RETAIL MANAGEMENT FIGURE 3-9 Developing an Overall Retail Strategy Controllable variables Store location Managing a business Merchandise management and pricing Communicating with the customer Retail strategy Uncontrollable variables Consumers Competition Technology Economic conditions Seasonality Legal restrictions Assuming you have decided to set up a tuition centre, teaching Math and English, for primary school students. Discuss the controllable and uncontrollable variables when setting up the first outlet of your tuition centre