discuss the cultural dimensions of globalization, including the spread of Western cultural values, the homogenization of consumer
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discuss the cultural dimensions of globalization, including the spread of Western cultural values, the homogenization of consumer preferences, and the emergence of hybrid cultural forms and identities in response to global flows of people, ideas, and media?
Related Book For
Understanding Cross Cultural Management
ISBN: 9781292015897
3rd Edition
Authors: Marie Joelle Browaeys, Roger Price
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