Question: Discuss the E - Strategy Performance Cycle and shed some light on the following: ( 1 ) Be a first mover advantages, risks and success

Discuss the E-Strategy Performance Cycle and shed some light on the following: (1) Be a first mover advantages, risks and success factors that first movers face; (2) issues in determining the scope of EC operations: have a separate online company and have a separate online brand; and (3) how digital marketing strategies fit in the mix of a border-less world

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