Discuss the evolving role of non-state actors, such as multinational corporations, non-governmental organizations, and transnational advocacy networks,

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Discuss the evolving role of non-state actors, such as multinational corporations, non-governmental organizations, and transnational advocacy networks, in shaping political agendas and influencing policy outcomes on a global scale.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Posted Date: Apr 22, 2024 08:39 AM

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Discuss the evolving role of non-state actors, such as multinational corporations, non-governmental organizations, and transnational advocacy networks,

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Nonstate actors including multinational corporations MNCs nongovernmental organizations NGOs and transnational advocacy networks TANs have increasingly gained influence in shaping political agendas an... View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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