Question: Discuss the following proposition: In the not too distant future, the quality of the data we have about consumers and the sophistication of marketing automation

  1. Discuss the following proposition: In the not too distant future, the quality of the data we have about consumers and the sophistication of marketing automation means that we will no longer need large marketing departments to manage customers, promotions or product development. Expert systems, fuelled by big data, can replace traditional marketing departments.
  2. Discuss the following: Is big data merely an extension of current marketing practice or is it a discontinuous change in the practice of marketing?

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