Question: . Discuss the four business - level ( generic ) strategies and be prepared to apply them to examples of companies that pursue them. What

. Discuss the four business-level (generic) strategies and be prepared to apply them to
examples of companies that pursue them. What are the three decisions companies must
make in regard to selecting or determining a generic strategy? What are the pros and
cons of each and what is the biggest risk overall when selecting a generic strategy?

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