Discuss the IKEA value proposition. What factors contribute to its success? How is this related to the
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Discuss the IKEA value proposition. What factors contribute to its success? How is this related to the nature of the market structure of this industry? What best practices can be gleaned from this case?
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Related Book For
Managing Information Technology
ISBN: 978-0132146326
7th Edition
Authors: Carol Brown, Daniel DeHayes, Jeffrey Hoffer, Wainright Marti
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