Discuss the impact of digital marketing on brand management in the contemporary business landscape. Provide specific examples
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Discuss the impact of digital marketing on brand management in the contemporary business landscape. Provide specific examples to illustrate the various digital marketing strategies employed by brands and their outcomes.
Related Book For
International Marketing And Export Management
ISBN: 9781292016924
8th Edition
Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
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