Discuss the implications of branding in healthcare. Does it make a difference, how, and would it drive

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Discuss the implications of ‘branding’ in healthcare. Does it make a difference, how, and would it drive your decision making?

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International Management Managing Across Borders and Cultures Text and Cases

ISBN: 978-0134376042

9th edition

Authors: Helen Deresky

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Posted Date: Feb 13, 2024 06:30 AM

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Discuss the implications of branding in healthcare. Does it make a difference, how, and would it drive

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The concept of branding is not restricted to retail industries but has made its way into the healthcare sector as well But what are the implications o... View the full answer

International Management Managing Across Borders and Cultures Text and Cases

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