Question: Discuss the importance of understanding consumer behaviour for developing an effective marketing plan. How can marketers use consumer insights to create value for both the

Discuss the importance of understanding consumer behaviour for developing an effective marketing plan. How can marketers use consumer insights to create value for both the company and its customers?

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Discuss the importance of understanding consumer behaviour for developing an effective marketing plan. How can marketers use consumer insights to create value for both the company and its customers?

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