Discuss the pro and cons of using celebrities to endorse a brand, like using Riverdale actress Lili
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Discuss the pro and cons of using celebrities to endorse a brand, like using Riverdale actress Lili Reinhart, as CoverGirl brand ambassador. Support your answer with at least TWO (2) points.
Related Book For
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-0078028977
10th Edition
Authors: George Belch, Michael Belch
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