Branding is a means to distinguish the goods of one producer from those of another. The key to branding success is to establish both points-of-parity and points-of-difference. Determine the Points of Parity (POP) and Points of Difference (POD) for CoverGirl vegan make-up line to position their brand image. 

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Point Of Difference POD and the Point of ParityPOP are the two terms needed by a firm to position th... View the full answer