Discuss the role of other consumers in shaping the shopping experience.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Posted Date: Jun 14, 2022 04:48 AM

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Discuss the role of other consumers in shaping the shopping experience.

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Experiential shopping is a new phenomenon in which shopping stores provide ... View the full answer

Marketing Research An Applied Orientation

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