Question: Discuss the three specific elements of basic multiattribute models and explain how marketers can apply these models? Our author argues that marketers use different types

Discuss the three specific elements of basic multiattribute models and explain how marketers can apply these models?

Our author argues that marketers use different types of message appeals to persuade consumers to change their attitudes towards a brand or a product. From your personal experience, which type of appeal do you think is most effective in changing your own attitudes and why?

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