Discuss the value of good marketing research. Why is it needed by a company? Explain the role
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Discuss the value of good marketing research. Why is it needed by a company?
Explain the role of secondary data. Where do marketers obtain it? Describe the advantages and disadvantages of this data.
Explain the role of primary data. Where do marketers obtain it? Describe the advantages and disadvantages of this data.
Describe the terms reliability and validity. Provide an example of each. What is the role of reliability and of validity in marketing research?
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