Discuss their strategy/approach. Why do you think this worked? Did they employee advertising tactics unfamiliar to you? Have you ever taken advantage of an offer served to you via Twitter? Would you, now that you've read this case?

What does this tell you about Panera and its relationship with its customers? What did we learn from our textbook this week that might apply to this case?

Be sure to visit Panera on social media and look up the actual coffee subscription program! (If you're a member--tell us about your experience and if you engage with Panera on social media!)