Question: discuss this: Hello Class, I will be discussing McDonald s and their impact on the fast - food industry. They were innovative, and they adapted

discuss this:
Hello Class,
I will be discussing McDonalds and their impact on the fast-food industry. They were innovative, and they adapted during disruptive changes. We all remember the film Super-Size Me; because of this film, McDonalds faced backlash for being unhealthy and faced a potential disruption from shifting consumer preferences toward healthier options like plant-based food, delivery services and sustainability. According to the New York Times, Super-Size Me helped lead to a backlash against McDonalds. Twenty years on, the industry is bigger than ever.
McDonalds can overcome resistance to change by having clear communication, such as explaining the reasons behind the changes, using trends and improving sustainability. Training and development are also important. Train employees to obtain new skills and help ease them into new technologies. There are also disruption factors such as consumer behavior. Consumers are always changing preferences and McDonalds needs to adapt to options that reflect these preferences. There are always regulatory changes as well. McDonalds cannot easily control food safety and nutrition.
There will always be conflicts among the stakeholders, such as those between franchisees and the corporate office. Franchisees will be resistant to changes such as remodeling stores and new equipment. Consumers versus environmental advocates. Some customers value low-cost fast food, while others push for more sustainability like reducing meat consumption. One conflict that is common in all industries is that of employees versus automation. There is always a push for automation, but employees resist this because they are concerned about their job security.
If they address all these issues, they can navigate through conflicts while being very innovative.

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