Question: Discuss this research article: Diamond, N . , Sherry, J . F . , Mu iz , A . M . , McGrath, M .

Discuss this research article:
Diamond, N., Sherry, J. F., Muiz, A. M., McGrath, M. A., Kozinets, R. V., & Borghini, S.(2009). American Girl and the Brand Gestalt: Closing the Loop on Sociocultural Branding Research. Journal of Marketing, 73(3),118-134
Discuss the key themes of the research article and your most profound findings.
Discuss this research article: Diamond, N., Sherry, J. F., Muiz, A.

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