Question: Discuss why companies / brands use a sentiment analysis. Identify and explain how a company / brand is using a sentiment analysis. Discuss the importance

Discuss why companies/brands use a sentiment analysis.
Identify and explain how a company/brand is using a sentiment analysis.
Discuss the importance of unstructured data in understanding customers behaviors, actions, pains, and gains in much greater depth.
How can you use unstructured data to improve products and operational effectiveness?
How can unstructured data help the firm spot upcoming emerging trends, before they show up on the firms CRM systems?

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