Discuss your chosen company. You should introduce the company, giving a brief history and background. Also, you should report on the company’s results for the fiscal year, based on the Annual Report (10-K) you reviewed. Some of the information is about some of the items you have already looked for when you posted to the discussion forums. You should also define some of the basic accounting terms you have learned in the course, based on a citable source. Then explain how those terms apply to your company’s results. Here is more detail on the things you should discuss.

Introduction

Discuss the history of company, founders of the company, what the core business is (i.e., what does the company sell?), who are its customers (i.e., are they consumers, other businesses, a combination?). Do not give a 100-year summary of the company!

Provide some demographic information such as number of employees, where the company sells its’ products (domestically, globally, online, bricks-and-mortar stores, etc), location of production facilities (if company is a manufacturer) or stores (if a retailer). You can also discuss who the company’s competitors are, any recent changes in the company’s operations, or the company’s evolution over time.

Keep the introduction brief, and please do not copy and paste from your sources! Use your own words. Most of what you are presenting is factual, so each paragraph should have at least one citation. Most of the facts will likely be from parts of the company’s website or from the 10K.

Financial results 

Remember to show your amounts in the business formatted way you learned over the past few weeks. For instance, an amount reported in the thousands, shown as $2,565,000 (thousand) in your 10K should be shown in the table as $2.565 billion, or round to $2.6 billion. An amount reported in the millions, shown as $55,328 (million) should be shown in your table as $55.328 billion, or round to $55.3 billion.