discussinghow Kraft strikes a balance between standardization and adaptation of Oreo's Product, Price, Place (distribution) and Promotion
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Question:
discussinghow Kraft strikes a balance between standardization and adaptation of Oreo's Product, Price, Place (distribution) and Promotion in its global marketing mix. Make sure that you address:
a)Which elements are adapted---offer specific examples?
b)What factors drive management to adapt offerings in particular countries.
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