Question: Discussion: 1. How important is the external environment to the performance of airlines in the airline industry? What does the I/O model explain how firms

Discussion: 1. How important is the external environment to the performance of airlines in the airline industry? What does the I/O model explain how firms can be ahead of their competitors? 2. Why is there a lot of limitations in the airline's industry, and how does this affect firm performance? 3. How important is the resource-based model to explain how well firms perform in the airline industry?

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