Discussion Forum Module $1$: Graded Activity

Our Discussions are academic topic where we learn the content and interact with each other; so they are vital to our learning environment for this class.

The main post for the discussion is due on Thursday of each week.

You need to be active on the discussion board $3$ different days of the week.

You must submit $1$ main post and $6$ replies to your classmates or instructor.

The initial post needs to answer all the questions listed for that topic. The replies need to be a minimum of $1$ paragraph in length. This is a college class, and your post needs to add academic value to our discussion. So$,$ your posts need to be formal and address your peers accordingly.

Please answer the following questions and interact with your classmates about them.

What is customer$-$engagement marketing and how is it related to the surge in digital and social media technologies?

When implementing customer relationship management, why might a business desire fewer customers over more customers? Shouldn't the focus of marketing be to acquire as many customers as possible?

Define each of the four Ps$.$ What insights might a firm gain by considering the four As rather the four Ps$?$