Discussion Forum Week $1$

Read The Cohesion Case $("$Coca$-$Cola Company, $2018")$ at the end of Chapter $1$ and then do Exercise $1$A: The primary purpose of this exercise is to show students how to obtain vital information for doing case analysis or preparing a strategic plan for any publicly held firm. The secondary purpose is to familiarize you with $(1)$ strategy terms introduced in this chapter and $(2)$ key sources of information for doing strategic planning. Generally in a strategic$-$management course, teams of students prepare a strategic plan $($case analysis$)$ for some assigned company, so this exercise can assist in learning how to get started in such a project. This is a one$-$page, double$-$spaced assignment.

Then go to the end of Chapter $2$ and do Exercise $2$A and $2$B "Develop an Improved Vision and Mission Statement for the Coca$-$Cola Company." This is a minimum of one$-$page, double$-$spaced assignment.

After completing Exercise $1$A from Ch$.1$ and Exercise $2$a and $2$ B from Ch$.2,$ submit your work in this discussion forum. Discuss your work and the work of others on these assignments by typing peer replies $(200-$word minimum each$).$ As a class, attempt to refine the vision and mission statements to provide optimum suggestions for the Coca$-$Cola Company.