What are the advantages of direct versus indirect distribution channels? What are some brands using one of
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What are the advantages of direct versus indirect distribution channels? What are some brands using one of the two systems?
Can you give an example of a company using multichannel strategies and discuss the problem of coordination of brand image?
Our focus on distribution has been much more on consumer goods rather than industrial goods. What is an example of an industrial good and how it is being distributed?
Related Book For
Foundations of Financial Management
ISBN: 978-1259024979
10th Canadian edition
Authors: Stanley Block, Geoffrey Hirt, Bartley Danielsen, Doug Short, Michael Perretta
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