Question: Discussion Point 1: Entry Modes Look at the examples below. Identify which mode of entry applies to each situation: Exporting (4 types), Licensing, Franchising, Joint

Discussion Point 1: Entry Modes

Look at the examples below. Identify which mode of entry applies to each situation:

Exporting (4 types), Licensing, Franchising, Joint venture, Direct foreign investment, Contract manufacturing

  1. An Australian lunchbox manufacturer makes a deal with Disney to use Marvel comic book characters and names on its lunchboxes.

  1. A French company sells its products to a large retailer in France, who in turn sells the products all over Europe and Asia.

  1. Jaguar Land Rover opened up a new car plant in China and is planning to open up an engine factory there as well.

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