Question: Discussion Post Week 5 Apply the Four I framework to analyze the nonmarket environment that Volkswagen faced. Discuss the integrated strategy that Volkswagen should adopt

Discussion Post

Week 5

Apply the Four "I" framework to analyze the nonmarket environment that Volkswagen faced.

Discuss the integrated strategy that Volkswagen should adopt to address the emission scandal


Week 6

What are the main challenges when trying to introduce a multi-sided platform in an industry?


Week 7

What are the different types of innovation that can be identified in the strategies of Gyermely Zrt?

What are some drawbacks and potential risks associated with the company's strategies?

Week 8

Should Google have exited China, or should it reestablish its presence there and comply with Chinese censorship rules?


Week 9

Subway brings to China various intellectual property in the form of trademarks, patents, and an entire business system.

What are the specific threats to Subway's intellectual property in China?

What can Subway do to protect its intellectual property in China?

Week 10

What are the reasons leading to Target's exit from Canada?

Is it a good idea for Target to exit Canada, and why?

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Week 11

  1. What are the implications for currency risk of TEK focusing its manufacturing in the United States but generating most of its sales abroad?

  1. Competitors like HP and Kodak are more geographically diversified in their sourcing. What advantages does this create for them?

Week 12

Mandatory Questions-Choose 2 of the 3 questions to answer.

What is the nature of Lenovo's international strategy? Is the firm's strategy primarily multi-domestic or global?

Examine Lenovo in terms of the integration-responsiveness framework. What are the pressures that Lenovo faces for local responsiveness? What are the pressures that Lenovo faces for global integration?

How should Lenovo structure its organization to foster organizational learning?

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Week 13

Traditionally, Japanese MNE's followed an ethnocentric orientation in international staffing, in which managers from headquarters hold key subsidiary positions. Sony is shifting away from this model. What approach should Sony follow for staffing its subsidiaries?

When recruiting expatriates for foreign operations, what characteristics should Sony emphasize to ensure its managers are adept at living and working abroad?


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