Question: Discussion Question 5-1 (50 points) Select at least one (1) international publication that includes advertising. The publication(s) may be either consumer or trade-focused, and may


Discussion Question 5-1 (50 points) Select at least one (1) international publication that includes advertising. The publication(s) may be either consumer or trade-focused, and may be the international, foreign, or special language edition of a publication published in your home country. To aid you in locating advertisements to answer this discussion question, you may want to consider the following locations as places to find international publications that include advertising. Scholarly international journals do not typically have advertisements in them. a. College's online library - ProQuest b. A local, university, or college library c. The foreign language department of a local college or university d. A local bookstore with international publications e. A bookstore at an international airport f. A foreign language bookstore, especially if you have a diverse population in your geographic area Based on the criteria listed below, compare and contrast the advertisements found in your chosen publication(s) to ones found in similar-type publications in your home country. Discuss why you think the similarities and differences exist. What conclusions can you draw from this exercise about advertising in a country that is not your home country? Base your response on the advertisements. (50 points) (A 2-page response is required.) a. Layout b. Themes c. Visuals d. Images e. Symbols
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